Role of market manager Essay Example | Topics and Well Written Essays - 2000 words

Role of market manager - Essay Example Economists assume that customers always act to make themselves as well off as possible. This is a belief that is in line with the economic model of consumer behavior which postulates that, customers will always choose to try and buy a combination of services and goods that they believe will serve to make them as well off as possible, from among all the available combinations that their budgets allows them to buy. To this end, it is possible to analyze Monster Energy so as to determine its impact on the four utilities of customer value. Functionality: The functionality utility basically includes all the various tangible aspects of a service or product (Dutta, 2011). These include durability, aesthetics, atmosphere of the place and comfort. Monster Energy’s healthy formulation provides great functionality to consumers as it allows them to fight both physical and mental fatigue. Time: The time utilities entails the availing of services and products to consumers at the time that these consumers require them (Dutta, 2011). Monster Energy has laid in place a good supply network that ensure that the product is easily made available to its consumers around the world when they want it. Consumers can be able to easily purchase the product at local convenience stores. Monster energy is also made easily available at the various extreme sports events that it sponsors from motor cross to surfing. Place: According to Dutta, (2011), the place utility generally includes where and how the given products and services are eventually delivered. In addition to being made available at convenience stores and supermarkets across the world, monster energy drinks is also widely sold at various sporting events. Ease of Possession: The possession utility basically includes the customer’s payments and warranties. This assurance is seen to greatly add value

Starbucks in India Coursework Example | Topics and Well Written Essays - 1250 words

Starbucks in India - Coursework Example India is said to have big land and therefore it is not a surprise that its major products are from the agricultural sector. Most of its exports are agricultural with the textile and leather industries the leading ones. In fact, the agricultural sector in India is said to contribute about 25% of the country’s GDP. Textile industry employs a lot of people both directly and indirectly. The other major industry in India is the chemical industry which is known to be among the oldest industries in India. The industry is known to produce about 70 000 commercial products. Food industry is also a common one in India. Starbucks is a company that deals with agricultural products it has a high probability of succeeding in India. It will add to the agricultural sector and this could have influenced it (Paunikar, 2004). Indian economy has grown significantly over the last one decade. The economy is actually showing promising trends that are attracting more and more investors to India. The economy of India has developed courtesy of agriculture and the decision of the state to eliminate socialism as well as the centralized bureaucracies which were high ineffective. Liberalization was a key factor to the growth of Indian economy since it opened the way for foreign investors and this is a factor that could have influenced Starbucks (Paunikar, 2004). India has improved in terms of infrastructure. The roads have opened to the rural areas and it is easy for farmers to transport their agricultural goods to the markets. Mumbai and New Delhi are two towns that have an efficient railway system that can also be used for transportation purposes (Paunikar, 2004). The accessibility of these towns might be one of the factors that Starbucks considered before opening operations there. Starbucks is planning to continue expanding its presence in India and Asia in general. By the end this